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THE HUB OF ESAN
From the Heart of Isan to a New Identity on the Pitch
Three kits. Three stories. A contemporary interpretation of Khon Kaen, bringing the region’s roots to life through modern football design.
HOME — THE JUNCTION
Inspired by Route 12 and the double-track railway, the design transforms these connections into dynamic graphic lines that intersect, connect, and carry energy forward.
The Pulse Effect and Chevron Graphic represent movement, growth, and the relentless energy of the “Proud Cobra” (Jong Ang Phayong), charging forward toward Thai League 1.
Three kits. One identity.
Connected by Khon Kaen. Powered by Isan.
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